Masterclass
Leading with Influence: Communication Strategies that Build Trust and Opportunity
Influence grows when we communicate like coaches, curious, relational, and value-adding. Small business owners often rely on relationships to generate referrals, partnerships, repeat customers, and local credibility. This masterclass shows them how.
We draw on behavioral principles from Influence: The Psychology of Persuasion and reputation-building strategies from Power and Influence, combining these with coach-style communication skills such as inquiry and reflective listening. Students will leave with actionable tools they can use immediately in client interactions, partnership conversations, networking, and follow-up.
Learning Outcomes
Entrepreneurs and small business owners will be able to:
Understand why influence (not pressure) drives trust, referrals, and opportunity.
Apply six proven influence principles to build trust with clients and partners.
Strengthen credibility at three stages: first impression, during interactions, and after delivery.
Use a coach-approach (listening + inquiry) to uncover needs and build alignment.
Build relationship currency and reputation capital that support repeat business and partnerships.
Please note: After purchasing, you will receive a Zoom registration link from thecoachingseat@gmail.com. You must click this link and follow the prompts so that your name is included on the roster. Don’t forget to check your spam folder, just in case!
Masterclass
Leading with Influence: Communication Strategies that Build Trust and Opportunity
Influence grows when we communicate like coaches, curious, relational, and value-adding. Small business owners often rely on relationships to generate referrals, partnerships, repeat customers, and local credibility. This masterclass shows them how.
We draw on behavioral principles from Influence: The Psychology of Persuasion and reputation-building strategies from Power and Influence, combining these with coach-style communication skills such as inquiry and reflective listening. Students will leave with actionable tools they can use immediately in client interactions, partnership conversations, networking, and follow-up.
Learning Outcomes
Entrepreneurs and small business owners will be able to:
Understand why influence (not pressure) drives trust, referrals, and opportunity.
Apply six proven influence principles to build trust with clients and partners.
Strengthen credibility at three stages: first impression, during interactions, and after delivery.
Use a coach-approach (listening + inquiry) to uncover needs and build alignment.
Build relationship currency and reputation capital that support repeat business and partnerships.
Please note: After purchasing, you will receive a Zoom registration link from thecoachingseat@gmail.com. You must click this link and follow the prompts so that your name is included on the roster. Don’t forget to check your spam folder, just in case!
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